![]() TL DR: It has nothing to do with you folks complaining Filmic “greying” the result. What happens is that the photographer just tells the camera “that chromaticity needs to be white in the shot”, the camera then “ok I will detect the chromaticity and adapt it to the white point of the BT.709/sRGB encoding color space, which is D65”. We have both BT.709 and sRGB using the same D65 white point, but the thing you want to look white in the scene isn’t always reflecting out D65 light. ![]() The photopraghers are using the white swatch to do what is usually called “white balance”, it is a kind of chromatic adaption. Sort of like one of the many “hue” standards for different kind of whites
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